Digitizing the Camping Experience
Kennemer Duincampings is an icon in the Dutch camping industry. With three campsites—Camping Bakkum, Camping Geversduin, and Camping de Lakens—it attracts thousands of nature lovers each year, seeking both comfort and adventure in the stunning dune landscape. Known for their unique atmosphere and high-quality facilities, these campsites are among the most beloved destinations on the Dutch coast.
The Brief
Kennemer Duincampings, known for its iconic locations and exceptional hospitality, embarked on a digital transformation of campings to elevate the visitor experience. The project required the redesign of three websites, each highlighting the unique identity of the individual campsites while reinforcing the overarching brand.
The challenge was not just about technical innovation but also about creating an inspiring and intuitive user experience that smoothly guides visitors from discovery to booking.
Playful Branding That Brings Nature and Adventure to Life
A unique visual identity was developed for each campsite, carefully crafted to reflect the distinct atmosphere and target audience of each location. Color schemes, illustrations, and typography were thoughtfully selected to emphasize the individuality of Camping Bakkum, Camping Geversduin, and Camping de Lakens.
While maintaining consistency to reinforce the Kennemer Duincampings brand, each campsite stands out with subtle branding adjustments that capture the essence of its location.
Clear and Intuitive Information Architecture for Effortless Exploration and Booking
To optimize the user experience, a structured and logical framework was developed. Each campsite received a dedicated, well-organized page, providing visitors with easy access to accommodation details, activities, and facilities.
This intuitive setup encourages visitors to explore further, making the journey from discovery to booking seamless. The navigation smoothly guides users to key conversion moments, such as reservations and contact inquiries.
Interactive Illustrations and Animations That Enhance Engagement
Subtle animations make navigating the website a more engaging experience, bringing pages to life and encouraging exploration. Whether scrolling through accommodations or discovering activities, every interaction is designed to increase user engagement and create a dynamic browsing experience.
Results: A Seamless Digital Experience That Drives Discovery and Booking
The new Kennemer Duincampings websites are not only visually appealing but also highly functional and user-friendly. Visitors can now effortlessly book accommodations, explore each campsite’s unique offerings, and get inspired by the rich nature and activities available.
With these renewed, interactive websites, Kennemer Duincampings is setting the benchmark for the digital transformation of campings. They are not only leading the way in the Netherlands but are also among the most innovative campsites worldwide, offering an online platform that perfectly reflects their charm and engages their target audiences.